Social media. Facebook, LinkedIn, Pinterest, Yelp, YouTube, and President Trump’s favorite–Twitter. There are others, too, of course. Social media offers the biggest quandary for many business owners, CEOs, and marketing directors. They wonder:
Those are obviously good questions. But, when I talk with my clients about social media, I find that it is easier for them to understand the benefits of a social media investment if I help them drill down to the ways that social media builds out their online presence. Here are 3 ways that social media gives a company tactics to expand and extend its marketing message.
Social media is not an end unto itself. Social media is a tool–and a good one. For many service businesses, information disseminated via social media can help build a reputation for expertise. For online retailers, social media engagement can help potential customers find ways to use products, and build a demand for products being introduced for the first time. If a social media posting is used to “tease” and link to more complete information on the company’s blog, it will drive the biggest marketing impact.