In the digital world, it is important to recognize trends. I see many “experts” latching onto a small element in the big picture of digital marketing, and going after it like it is a magic pill that will make everything better. Over the 15 years that I have been in this business, these have included numerous ways of “tricking” the search engines.
I think it is better to focus on trends. In the big picture, these are the five developments in Internet marketing that will influence success in the long term: