5 Key Principals for a Company's Website Redesign

Here is an article from Entrepreneur Magazine that I found interesting and helpful:

A company website is the face of a business and one of its main sales tool, so it needs to be built with the aim of converting visitors into customers.

The primary goal of a site is to educate the audience on what the company does, why it provides the best solution for people’s needs and prompt users to take action (subscribe, contact the corporation or purchase) as quickly as possible.

Even when a company has the best product or service in its industry, if its website is not communicating messages quickly, concisely and effectively, this can result in valuable customers being lost to competitors.

Read the rest of the article here