Content marketing is a term that refers to things like this article—information presented in some online medium that is relevant to a business and helpful to potential clients.
Content marketing is helpful in two respects:
Content is often an article or short posting of some kind. But, it does not have to be something written. Content may be a photograph with a caption. Or a slideshow or video with a description. It also could be an “infographic”—an original graphic image designed to explain visually a process or some kind of knowledge or data.
Generally, content marketing should be considered a long-term strategy. Like building brand awareness, it is a strategy for inoculating your company against the strength of competitors now and in the future. Forbes Magazine has reported that 78% of CMOs say that custom content is the future of marketing. They are investing heavily in content marketing now to ensure that they don’t have to play catch-up later.
It is possible to gain leads and sales directly from content marketing, however. Use these tactics, and you can turn what is generally a long-term strategy into new customers and repeat customers in the short-term:
1st Click Consulting offers content marketing services with a monthly retainer—but no contract term. Contact us today for a quote on both a content marketing strategy and content creation for your business.