How many times have you wished that you could have a second chance at making a sale to someone who visited your website? Remarketing allows you to do that.
Remarketing is responsible for those almost spooky ads for products and services that you recently viewed on another website when you are just surfing the web. It might be an ad for a specific pair of shoes that you considered buying a couple of days ago. Or an ad displaying a spa package that you thought about buying for your mom. How did they know you were interested in that?
It all comes down to cookies. The most popular remarketing program is an option from Google AdWords. When a business has chosen the remarketing option, Google places a cookie on visitors’ computers when they visit your website.
The remarketing program allows participating businesses several options.
Remarketing is not an appropriate technique for every business. Generally, it will generate the best results when the sales process is rather long and involves significant consideration. If your sales environment is hyper-competitive and prospects often visit many different company websites before making a purchasing decision, remarketing also may be profitable.
Remarketing is a popular advertising technique among ecommerce retailers of particular types of product lines. For example, if the product is either relatively expensive, an indulgence that generally comes out of disposable income, or something chosen on the basis of a personal sense of style, you can expect that few visitors will make an immediate decision to buy when first presented with the product information on a website. In these cases, remarketing allows the retailer a second, third and even fourth chance to make the sale.
Is remarketing right for your business? Give 1st Click Consulting a call, and we are happy to advise you.