What is Content Marketing?

Content marketing is a broad term that refers to the unique online opportunity to communicate with potential customers by consistently providing them with helpful information. Content marketing is not a strategy for direct selling, but it builds brand awareness and potentially drives traffic to your website, which acts as a hub for your communication efforts across a wide variety of social media and other kinds of web “real estate.”

This article and infographic by Braveen Kumar gives a good overview of the opportunity that content marketing offers. For guidance on how you can put content marketing to work for your business, contact 1^st Click Consulting.