Landing Pages: Learn from the Best

A highly responsive landing page is often the most important element in successful online marketing. You can have a great strategy, excellent ad placements, and amazing creative that drive visitors to your website, but if you don’t have a landing page that can convert those visitors into customers, the rest doesn’t much matter.

This article by Simon Horton of Usability Geek gives examples of six landing pages that have allowed companies like Geico, Vanguard Mutual Funds and retail giant Best Buy to successfully turn website visitors into buyers.