Marketing to Millenials: They Use Email!

Mobile Devices Keep Young People Connected to Email

More and more companies that want to market to Millenials are being convinced to move all of their efforts and dollars to social media. But, is that the best strategy? This article suggests that email is the “original” social media, and that young people check their email accounts far more frequently than their Facebook, Twitter, SnapChat, or Instagram accounts. Read the entire article from MarketingLand here.