Using Social Media Networking to Market Your Business

Social media is a powerful way to expand the reach of your marketing message and build engagement with potential new customers.

Digital Word of Mouth

Imagine a day before the Internet. How did a business build a customer base? They often relied on existing customers to recommend them to friends and colleagues. Social media marketing serves a similar purpose for many businesses who are harnessing the power of Facebook, Twitter, LinkedIn, Pinterest, and other sites to bring their message to an ever-widening circle of potential clients or customers.

To be successful with social media marketing, it is important to have a website with a blog and social media sites. Email marketing is also a good way to build a following on social media and to encourage two-way customer communication.

How to Harness Social Media Marketing

For many local retail businesses, review sites like Yelp!, Google Local, Angie’s List, CitySearch, and others are important ways to build referral business. But, they can also present challenges for reputation management.

Social media is all about engagement and providing a means for interactive communication with customers. If you would like more information about social media marketing, give 1st Click Consulting a call.