In January, Facebook announced that the company would be rolling out a new algorithm controlling the posts that its users see in their news feed. Mark Zuckerberg explained that the intent behind the changes to the algorithm was a desire on the company’s part to prioritize posts from friends and family over those from businesses.
Businesses weren’t happy. Honestly, I don’t think the algorithm is working well for me personally, either, because I find that posts from friends that get a lot of comments or “likes” remain at the top of the feed, making it more difficult to see newer posts.
But, there are ways to take advantage of the new algorithm–as well as ways to improve the performance of a company’s posts.
There are many ways to improve engagement that you may not have tried. For example, pose a question, try a poll, or try to tease followers to click through to a blog post to find the answer to a compelling question.
Finally, a business will get greater results by advertising on Facebook. An unpaid post will be seen by at most 15-16% of the company’s Facebook followers. By advertising, or “boosting a post”, it can be seen by people outside of the company’s group of followers. You can choose both demographic and geographic targets for the sponsored post.
1st Click Consulting has the expertise to improve the value of a company’s social media activities. We can create all a company’s posts, handle social media advertising, and send reports showing the results of these activities. Or, if a business has in-house staff available to manage the social media activities, 1st Click Consulting can provide a social media strategy designed to maximize the work of the staff. (Until June 30, 2018 we are offering a $150 discount on a customized social media strategy to guide your own staff in handling the company’s social media. Contact us here for more information.)
For assistance with your Facebook marketing, give us a call or send us an email here.