There are myriad elements that go into good search engine optimization (SEO), but recently Google (in particular) has begun to favor particular website technology, and those businesses that operate in competitive online categories will need to incorporate these in order to be successful.
Consider whether your existing website incorporates these Google favs:
Three things are necessary to make this possible. Your website needs a blogging platform to make it easy to create, organize and archive your content. You need active social media pages. And, you need to integrate “share” buttons on your site to make it easy for visitors to disseminate your content to their social media pages. This allows you to build the audience for your original content through visitor’s connections. Fresh website content has been an important element in search engine ranking algorithms for many years, and now that content has even more value for bringing visitors to your website.
If your website is lacking in any, or all, of these elements, contact 1st Click Consulting today for guidance on strengthening your website and online marketing strategies.