4 Ways Web Technology Can Improve Your Sales Process

Simple Ways My Clients Use Their Websites to Increase Sales

Internet marketing is all about generating leads and, ultimately, sales. By using Internet technology, even small businesses can streamline their sales process and provide service that less technology-savvy competitors cannot match. Here are four ways that my clients use web technology to improve their sales process and their competitive position.

Fast Response—2 Below Zero is a dinner sleigh ride business out of Frisco, Colorado. When the company launched a new website early this year, it included a inquiry form that forwards reservation inquiries to the owner’s cell phone. Potential customers often inquire with competitors, as well. But, the owner reports that the phone alerts with their “click to call” feature makes it so quick and easy to respond to requests for a reservation that he often gets the business simply because he can respond faster than the competition.

Online Quotes—For companies in particularly competitive industries, price may be the most important differentiator. But, sometimes it is difficult to provide a quote—even over the phone. PARS Paintless Dent Repair overcame this challenge by building an online quote tool into their website. The tool uses a step-by-step approach combined with illustrations to help consumers get an estimate of what repair of a hail-damaged car might cost. Another client, Superior Inventory Service, a California inventory auditing company, has a “Request a Quote” form on their website’s home page. This is a very simple form that requests only basic information about the potential client’s needs, but it allows the staff to respond with greater professionalism and accuracy.

Virtual Product Demonstration—Sometimes the only way to understand the value of a product is to see how it works. Colorado Firebreak is an automated wildfire mitigation system designed to protect homes and commercial buildings in wildfire danger zones. For obvious reasons, it is a difficult product to demonstrate without starting a fire. Colorado Firebreak overcame this challenge by creating and displaying on their website a virtual demonstration of the system. The animated video shows how the wildfire mitigation system provides a protective barrier around a home—even when a wildfire is spreading above ground through a tree canopy.

Service Convenience—The Tennis Park at Whispering Oaks is a tennis club in San Antonio that offers individual and group tennis lessons and the opportunity for recreation and competition. It competes with several other tennis clubs in San Antonio, some of which also offer golf. To make the club more attractive than competitors, The Tennis Park’s website offers the ability to make court reservations online—a service that no other competitor provides.

Although the PARS online quote tool required development of a custom application, all of the other web tools described are readily available through standard website plug-ins at very little additional cost. Contact 1st Click Consulting before you build your next website to get advice on how to strengthen and streamline your sales process with web technology.