27 December 2014

Category Building Web Traffic, Increasing Web Sales, Small Business Advice, Social Media Marketing
27 December 2014,
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Pinterest is an incredible success story among the biggest social media websites. In less than 5 years, it has grown to have 53 million US users monthly according to an Ahalogy survey. It ranks at the top of the list of social media sites based upon the American Consumer Satisfaction Index, and the site drives more traffic to online publishers than Twitter and Reddit combined. Pinterest now features more than 30 billion pins.

Two other facts make Pinterest important to some businesses. About 80 percent of Pinterest users are women, making it a fertile field for those targeting that audience. (Remember, 85 percent of purchasing decisions are made by women.) And, most importantly, a consulting agency has published reports that suggest that Pinterest has a 50% higher conversion rate than any other social media site that directs people to products.

If women are an important target audience for your business, perhaps the best way to determine if Pinterest is worthwhile for you is to review the standard categories that Pinterest covers in its search feature. Here is the complete list:

  • Featured! Holiday gift guide
  • Home Feed
  • Popular
  • Everything
  • Gifts
  • Videos
  • Place Boards
  • Animals
  • Architecture
  • Art
  • Cars & Motorcycles
  • Celebrities
  • Design
  • DIY & Crafts
  • Education
  • Film, Music & Books
  • Food & Drink
  • Gardening
  • Geek
  • Hair & Beauty
  • Health & Fitness
  • History
  • Holidays & Events
  • Home Decor
  • Humor
  • Illustrations & Posters
  • Kids
  • Men’s Fashion
  • Outdoors
  • Photography
  • Products
  • Quotes
  • Science & Nature
  • Sports
  • Tattoos
  • Technology
  • Travel
  • Weddings
  • Women’s Fashion

If your business fits in these categories—or is even related in some way—Pinterest could be valuable to your marketing mix.

Although 1st Click Consulting could provide many tips for using Pinterest to generate business, a good way to start to learn is to download Pinterest’s Best Practice Guide for Business. You can download it here. Then, give 1st Click Consulting a call for further consultation on a winning Pinterest marketing strategy

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